I am probably bordering on San Diego overkill, but I thought these two accounts were worth noting for the different perspectives they offer: Brian Lowry in Variety talks about how, as someone who first went to the convention 30 years ago and now works in the Hollywood trades, he sees the Hollywood presence at the con both cynically money-driven and harmful to comics fans. Steven Grant in Comic Book Resources, however, says that comics fans should shut up about Hollywood taking over and appreciate how great things really are. I think it's interesting that the ostensible Hollywood guy (Lowry) is bemoaning the Hollywood takeover, while the comics guy (Grant) is celebrating it.
My own sort of conceptual take on the con, which addresses this stuff to some extent, can be found here.
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